The challenge:
- Help launch a new nonprofit organization with a mission to train and employ U.S. military veterans for new careers in software and information management.
Strategy and tactics:
- Developed a logo and overall branding to highlight patriotism, optimism and "real life" transformation stories
- Developed a robust website with photos, videos and engaging blog stories
- Promoted the program via news and social media
Results:
- Developed the branding and website in under 3 weeks
- Created materials including one-pagers, PowerPoints, ads, signs, banners, fundraising appeals, photos, videos and infographics
- Secured 16 unique news clips, including a 4-minute segment on CBS This Morning
- Rising numbers of applications and donations