The start of any new Administration and Congress means new policy directions to communicate about.
But the start of this new Administration and Congress -- facing multiple, urgent crises -- is bringing about more change than usual.
How does that make you feel? Maybe a little unprepared and anxious?
My team and I specialize in producing custom content and communications outreach solutions for mid-sized companies and associations that are looking to boost their reputations and credibility in the fight for influence in Washington, DC. We assist clients primarily in the tech and telecom fields.
Are you facing any tough challenges in your organization's public-facing content and communications? Are those unaddressed PR needs undermining your success? How much is that costing your company or industry? How might it be affecting your own career prospects?
Smart executives with major interests at stake in the halls of government know that high-quality content and outreach are crucial to their influence and success.
Here are a few steps you can take if your public affairs PR game is not what it should be:
If you're stretched thin, without enough time: Get help! Yes, there may be some difficulty in ramping up new helpers, but compare that to the pain of being left out of the dialogue. Even if it's just you in a one-person shop, create simple systems to produce and distribute the necessary content.
If there's not enough money in the budget: Again, how does that compare to the money you could lose if your organization is out-performed in the influence game? But the good news is, even if money is tight, there are low-cost tactics you can try, such as social media and email campaigns, rapid response to unfavorable media stories, and informal, user-generated content.
These are just a few of the lessons I've learned from 30+ years of leading public affairs PR for associations, companies, nonprofits, and government agencies.
If your organization needs to step it up in public affairs PR, I'd love to help you brainstorm. Feel free to grab 30 minutes on my schedule for a no-strings strategy session via www.calendly.com/dalecurtis.
Don't let the start of this new policy cycle get ahead of you!
All the best,
Dale