The challenge:

  • Help launch a new nonprofit organization with a mission to train and employ U.S. military veterans for new careers in software and information management.

Strategy and tactics:

  • Developed a logo and overall branding to highlight patriotism, optimism and "real life" transformation stories
  • Developed a robust website with photos, videos and engaging blog stories
  • Promoted the program via news and social media


  • Developed the branding and website in under 3 weeks
  • Created materials including one-pagers, PowerPoints, ads, signs, banners, fundraising appeals, photos, videos and infographics
  • Secured 16 unique news clips, including a 4-minute segment on CBS This Morning
  • Rising numbers of applications and donations