Do the terms “public relations,” “advocacy,” and/or “thought leadership” make you and your team nervous?  

Do you worry that your organization needs to step up its communications game or miss out on opportunities? Do you face an outright threat that is grounded in part on poor communications strategy or tactics?    

What does it mean to conduct “public relations,” anyway?  

To answer these questions, DCC is proud to introduce a new video series: “Ask Dale.”  

In this first installment, Dale draws on his 30+ years of experience as a communicator to tackle the question: How can I make my message stand out in an overcrowded media environment? 
The answer lies in three parts: Know your target audience; develop clear and compelling content; and be persistent in building bridges to your audience.  
For more information, check out the video above. For future editions of “Ask Dale” and all DCC news, follow us on TwitterFacebook, and LinkedIn; and subscribe to our newsletter, DCC Dispatch. Let us know what questions you need answered.  

And don’t hesitate to give us a call at 202-495-3700 if you need a little help with your team’s communications efforts.